Recently, Lanzhan Tech (Lanzhan Technology), China's leading provider of artificial intelligence and industrial software solutions, officially announced the launch of a new round of Asian market expansion plan, marking that its global strategic layout has entered a substantial acceleration stage. The company set up its Asia-Pacific regional headquarters in Singapore in the third quarter of 2024, and simultaneously established localized technical service centers and customer success teams in Tokyo, Seoul and Kuala Lumpur to fully cover the core industrial digital demand markets in East and Southeast Asia.
According to Li Zhe, co-founder and CEO of Lanzhan Tech, the Asian layout is not simply a copy of the domestic model, but based on a deep localization strategy: on the one hand, the company has signed strategic cooperation memorandums with head enterprises such as mitsubishi electric of Japan, Samsung SDS of South Korea and PTT Group of Thailand to carry out joint research and development around intelligent manufacturing collaboration platform, AI-driven predictive maintenance system and digital twin factory solutions. On the other hand, lanzhan Tech has completed the full stack adaptation of local mainstream industrial protocols (such as JIS B 8201, KS C IEC 61131-3) and data compliance frameworks (such as Japan APPI, South Korea PIPA, Singapore PDPA), and has passed Singapore IMDA certification and ISO/IEC 27001 information security management certification, providing a solid compliance foundation for serving multinational manufacturing enterprises.
noteworthy that Lanzhan Tech has simultaneously launched the' Asia First' local empowerment program, including free digital maturity assessment for small and medium-sized manufacturing enterprises in the region, LanzaBuilder Lite, a low-code industrial application development platform in Chinese/Japanese/Korean/English, and the' Asia-Pacific Industrial AI Talent Training Base' jointly built with Singapore National University and Tokyo Institute of Technology '. As of October 2024, the company has signed more than 86 manufacturing customers in Asia, covering a number of vertical fields such as auto parts, electronic assembly, food packaging and green energy equipment. The average project lead time has been shortened to 4.2 weeks, and the customer repurchase rate has reached 73%.
industry analysis pointed out that Lanzhan Tech entered the Asian market with the trinity path of 'technology localization + ecological coordination + talent territorialization, 'breaking the language barriers, standard barriers and trust bottlenecks commonly faced by domestic industrial software going abroad. Its self-developed lightweight edge AI reasoning engine LanzaEdge v3.2 has realized millisecond-level equipment anomaly identification in a large OEM production line in Vietnam, with an accuracy rate of 99.1 percent, becoming the first Chinese industrial software brand to win the ASEAN Intelligent Manufacturing Innovation Case Award. In the next three years, Lanzhan Tech plans to increase Asia's revenue share to 35% of total revenue and promote at least five joint technical achievements into the IEC international standard proposal process.
